Hiccups | Clothing
Wondering where to find that perfect baby gift, customized room decoration, birth announcement shadowboxes or monogrammed beach towel? Hiccups Children’s Boutique in Rockville is the hidden treasure to answer your needs. Once located on Rockville Pike across from Congressional Plaza, this charming service-oriented store is now exclusively online.
At Hiccups, I am passionate about personalizing gifts for babies and small children. That passion is evidenced in the work I do, but more so in the numerous satisfied customers I have helped over the years who continue to come back time and time again and who recommend my products to their friends and families.
Hiccups was established eight years ago to fill a void in the Rockville area for a specialty children’s store. Owner Aimee Avissar Lyani originally opened the boutique in a small 400 sq. ft. space from which she offered custom designs on children’s items such as piggy banks, picture frames, step stools, and bulletin boards. Quickly, however, customers’ needs led Aimee to expand her boutique to a larger 1,200 sq. ft. full-service boutique. But as the desire for online shopping grew for her clientele, Aimee moved the boutique exclusively online June 2011 and has expanded upon all the specialty personalized gifts that originally put Hiccups Boutique on the map.
Hiccups’ clientele have come to rely on its signature personalized gifts like the fabulous animal blanket with box of socks gift sets, artistically designed hand-painted room accessories, “design-your-own” custom Boogie Baby blankets and its extensive collection of Stephen Joseph backpacks, towels and accessories that make for the best gifts…even birthday!
Retail sales come naturally to Aimee, granddaughter of Milton Diener whose successful carpet store was originally located in the same shopping center for over 35 years. “I guess my grandfather taught me well? He watched me start the business and was proud to see me following in his retail footsteps” says Aimee as she sits at the very same desk in the same office that once belonged to her grandfather. “I feel so blessed to do what I do. With the support of my family, community and employees, I am able to honestly work a job everyday that is my dream job!” As some customers have told me—it’s a wonderful hidden treasure they’ve stumbled upon, one they keep coming back to, even in cyberspace!”